I have a new hair stylist I like very much.  When he finished my haircut yesterday he applied some manner of goop and then spritzed and sprayed, all the while extolling the virtues of a lovely smelling new product line he was using.  The products are all natural, locally sourced (from Italy, no less) and manufacturing is carbon neutral.  The business is family owned and the majority of the employees are under served women.

After he finished, my hair looked (and smelled) great. Priding myself as a savvy and responsible consumer, I never buy hair stuff at salons because I think they are over priced.  But I got caught up in the moment and decided I needed to help save the planet.  So I bought a bottle of texturizing sea salt spray, designed to give my hair that “beachy look” (whatever that is–I live 1000 miles from the nearest coast).

That will be $28, thank you very much.

This morning I finished my shower and opened my miracle product.

It’s nothing but salt water.

Granted, it is in a lovely spray bottle and came beautifully wrapped.

But still, it’s just very pricey brine.

Savvy consumer indeed.